One of the best ways to stand out from the competition is to do something unique. Offering original fine sterling silver products at your establishment can definitely do the trick. We provide a wide variety of sterling silver white label opportunities to our clients. They use them in several ways to help establish their brand, set their business apart from other local competitors, and offer their customers something exciting and new. White label for retail stores is used more often than you might think. Some of the biggest names in the retail industry rely heavily on white label opportunities for their branded products.
What is White Label?
If you are not familiar with the term white label and are not sure what it means, the best way to describe it is to provide examples of how it works. When you go to Whole Foods or another similar type of store, and you see a wide variety of products under the store brand, those items are usually white label opportunities. White labeling is a legal contract that allows a product to be sold and rebranded under another company’s brand. So for the store brand, company X is manufacturing the goods, but company Z has their name all over it. The products are provided to the retail store at a reasonable price to allow markup to consumers and make the arrangement more profitable.
A lot of people use the term white label and private label interchangeably, but they are very different. White label for retail stores is more affordable than a private label, as a manufacturer creates the product for purchase and rebranding by multiple resellers. What that means is that company X can manufacture and allow other companies besides company Z to put their name on the same product to sell at their store. Company X can share white label opportunities with companies A-Z if they want, allowing each retailer to rebrand the product as their own. Private label is a more exclusive agreement, restricting company X to only manufacture for company Z and no one else.
Advantages of Sterling Silver White Label
When you work with JT Inman Company to sell our fine sterling silver products as white label opportunities, you gain a lot of advantages compared to the typical sale of retail goods. Because you have the ability to put your brand on the products, items that were designed, manufactured, tested, and proven by our company, you have the opportunity to grow familiarity and confidence in your brand. With a white labeling business, the retailer rebrands the product but makes no modifications to it. This is a quick way to get new products to market under the umbrella of your company’s brand.
If you were to design your products, work with a manufacturer to produce them, brand and package the items, and then sell them in your stores, you would need to invest a lot of time and money to make sure that the objects are good quality. You don’t want to put your brand name on something that hasn’t been tested and proven to be worthy of the reputation that you are trying to build. If something were to go wrong and consumers were upset about a flaw or defect, it could cost you a lot of money to refund all those purchases and correct the design. In a private labeling situation, you gain all of the benefits of white label opportunities, but with exclusive rights and the ability to modify the product to suit your needs and better reflect your brand.
Choosing a Reputable Manufacturer
The best way to ensure that you are putting your company name on quality products is to work with a manufacturer that has a solid reputation within the industry. JT Inman Company has proudly served retail and corporate clients since 1882 with our fine sterling silver products. Our white label for retail stores includes the opportunity to expand the relationship to include custom manufacturing design and other mutually beneficial agreements.
The best way to find out more about our white label opportunities is to contact our customer service agents directly. We can answer any questions you might have about white label for retail stores and provide you with examples of work we have done in the past. Give us a call at 508-226-0080 and speak with one of our team members about your needs for quality sterling silver for retail. You can browse our online catalog or request additional information when you contact our customer service personnel.