To the inexperienced store owner, summer may seem like a long stretch of time with no holidays or seasonal marketing opportunities. However, once you begin to see the benefits of selling summer silver jewelry and event-based items, you will look forward to this time of year as well. Seasonal silver products can come in many forms and be used for many different sales opportunities. Personal items, such as silver bracelets, earrings, anklets, and more, can be purchased on vacation, travel, and other types of seasonal events. Gifts can include a wide array of fine sterling silver products, including keychains for new houses, elegant photo frames for graduates, and silver flasks for groomsmen at a wedding. Custom silver for retailers can help you to take your product line to the next level and offer your customers something unique that they can’t find anywhere else.
Designing Custom Objects
The best way to create custom silver for retailers is to work with a professional manufacturer specializing in high-quality fine sterling silver products. Since 1882, JT Inman Company has proudly created beautiful seasonal silver products, keepsake gift items, jewelry, and other collectible pieces to be sold in retail stores. Silver spoons and porringers for babies, lockets and jewelry boxes for teens, and a wide range of jewelry, ornaments, and collectibles for adults can all be customized or personalized to help your store stand out from the rest. You can also design unique pieces to be sold in your store to better meet the needs of your customers. If you identify a niche market that would benefit from seasonal silver products, speak with one of our designers to consider creating a unique piece.
In addition to custom summer silver jewelry and gifts, JT Inman Company also offers white label opportunities that you can use to put your brand on already tested and proven products. This will help you to build consumer confidence in your brand and allow you the option to sell unique products that will capture your customers’ attention and increase sales. White label items are sold in many stores, including department stores and major retail chains. Instead of reinventing the wheel and investing in research and development for custom silver for retailers, you can simply put your brand name on the packaging, labels, and marketing tools to advance your sales. Contact our team directly to discuss your options for custom, personalized, and white label opportunities for our fine sterling silver products.
Summer Silver Jewelry and More
The good news is that silver is a year-round material. While some things are pigeon-holed into a particular season, holiday, or niche, silver is popular during the spring, summer, fall, and winter. A timeless gift that can be given for birthdays, anniversaries, special acknowledgments, holidays, and much more, offering your customers the opportunity to purchase silver objects and jewelry year-round can create a consistent and steady stream of sales. Seasonal silver products can be peppered in as appropriate, as some objects will sell better than others at different times of the year. Weddings and anniversaries, graduations, Christmas, Hannukah, Valentine’s Day, Easter, Thanksgiving, and other special dates should all be opportunities for you to sell your fine sterling silver products.
Many different types of stores can do well selling summer silver jewelry and keepsake items. Gift shops in touristy areas, as well as gift shops used for year-round cards, gifts, and keepsake purchases, are the perfect place to display a wide range of seasonal silver products. Department stores, big-box retailers, jewelry boutiques, and even specialty shops can benefit significantly from showcasing and selling custom silver for retailers. Choose the products that best match the demographic that you target with all of your marketing and advertising efforts while keeping an eye on the latest trends to determine whether they apply to your particular niche. Be ready to invest in innovative products to capture the sales, but make sure you don’t over-extend into something that won’t be a good seller for your store.
Contact JT Inman Company
If you would like to learn more about our fine sterling silver products or are interested in discussing your needs for custom silver for retailers, contact our team directly by calling 508-226-0080. We can answer any questions you might have about popular seasonal silver products, including summer silver jewelry and holiday keepsake items. You can also browse our online catalog before contacting our sales team to get a better idea of all the high-quality products we design and manufacture at our Southeastern Massachusetts facility.