Summer isn’t even here yet, and the snow is still falling in some parts of the country, but it’s not too early to start making plans for the next holiday season. Custom silver objects and other silver gifts for holiday sales should be at the top of your list. Customers will want to purchase quality silver items, so forgo the opportunity to purchase low-cost items for your store. Know your demographic – if your customers are willing to spend $5 for a latte or $20 for a candle, don’t sell yourself short by placing cheap gift items on your shelves. Artistic silver object manufacturing through a reputable provider like JT Inman Company can help to elevate the level of the options at your store and help you carve out a holiday niche in your area.
Create a Marketing Strategy
Now is the time to start working on your holiday marketing strategy. Look at your figures from last Christmas and pay attention to your sales. Hopefully, you kept data on the number of prospective customers who came into your shop versus the actual number of individuals who made a purchase. Custom silver objects can be the highlight of your holiday offerings, making them an excellent choice for those who celebrate Christmas, Hannukah, Kwanza, and other gift-giving celebrations. Consider creating a specialty space in your store for each holiday celebration, as long as there is space and if your market demographic supports this type of decor.
Studies show that more than half of all retail business owners start preparing for the upcoming holiday season by September. Your chances of having a highly successful holiday sales season increases by as much as 12 percent if you start planning well in advance of September during the summer months. Plan and prepare first, execute your strategy next, giving your business the prime opportunity to surpass last year’s sales records. Include social media marketing, product placement advertising, blogs, and other tech-based tools to help you bolster interest in your selection of custom silver objects and keepsakes.
Establish Solid Promotions
Part of your strategy should include promotions that will get the consumer excited and ready to shop at your store. Studies reveal that more than 60 percent of retailers found increased sales and success just by running holiday-based discounts and promotions. A mixture of customer loyalty and new customer promotions is recommended to boost business and reward existing customers for their longevity. Small to medium enterprises should really focus on developing unique promotions that they can push on social media, local advertising venues, and co-promote with other area businesses.
Offering an opt-in mailer is a great way to connect with your customers and let them know about your promotions. Start collecting names now and provide them with regular mailings so they will become familiar with your brand and marketing style. Don’t inundate them with too many emails and make sure that every offer includes something unique and special that makes reading your promotions worthwhile. Today’s shoppers appreciate email notifications in spite of all the unwanted spam that floats around on the internet. A recent study revealed that nearly half of women and slightly less than half of the men, as well as a whopping 61 percent of Millennials, stated that they were happy to receive holiday offers and coupons on their phones.
What Should You Sell?
In addition to your regular stock, make sure to add special silver gifts for holiday sales. Purchase quality silver items through JT Inman Company that will get your customers to stand up and take notice. Include a variety of price points, offering smaller keepsake items and more extravagant pieces of artistic silver object manufacturing. This will help you to meet the needs of everyone who walks through your door searching for custom silver objects to purchase for a loved one, family member, or friend. Search for product ideas on our website or browse our catalog. You can also contact our team directly to speak with a customer service agent about the available options for custom and catalog items. Call today at 508-226-0080 or use our online contact form to reach out to a representative.