While it might seem like we just finished Christmas shopping and shouldn’t even be thinking about Black Friday at this point, spring is the best season to start making plans for holiday marketing. Whether you sell primarily to locals or have a thriving national customer base, special occasion silver items, and other sterling silver holiday gifts for retail can help to boost your sales. JT Inman Company offers a wide selection of sterling silver for retailers, including custom sterling silver objects, white-label opportunities, and popular catalog items that are guaranteed to turn heads.

Planning for the Future

While product trends and marketing techniques may change and evolve, the calendar stays the same. However, last year’s holiday shopping season was cut considerably, with Thanksgiving falling on November 27th, reducing the number of shopping days until Christmas. Start now and create a marketing calendar for your retail business that includes the key dates of Thanksgiving, Black Friday, and Cyber Monday and all of the things that you want to do to take advantage of those sales opportunities. If you have specialty sterling silver for retailers that you want to include in your marketing plans, start thinking now about how you want to put it all together to maximize the return on your investment.

Department stores, gift shops, online retailers, and many other types of commercial sales businesses can all take advantage of special occasion silver items during the holidays. Even if custom sterling silver objects aren’t something that you would normally stock and sell during the rest of the year, these holiday gifts for retail are a great way to upsell, increase receipts, and improve your seasonal bottom line. Work with our customer service agents at JT Inman Company to find the most popular, best-selling options to include in your store and marketing advertisements during the holidays. Jewelry, keepsake gifts, personal items, executive or corporate pieces – we have a wide selection that you can use to your advantage to secure the sale.

Advertising to Loyal Shoppers – If you have collected information on your year-round, loyal shoppers, make sure to contact them ahead of the holiday shopping season to invite them to a special event or a sale. You can also provide a gift, offer or a discount to thank them for being regular customers. A Thanksgiving card, email, or flyer is a great way to make these shoppers feel special and appreciated. Take time to create something unique that will catch their attention and give them a sneak peek at some of the new items that will be available in holiday gifts for retail. Highlight any specialty items, such as custom sterling silver objects or pieces that can be personalized for quality gift-giving. The more you can do to put a broad range of price point gift options out there, the easier it will be to get these loyal customers back in your store.

Freebies and Discounts

One way to get customers in is to offer something that no one else in the area is offering. Create an event that relates to the type of store that you own and the kind of customers that you want to attract. Some examples of holiday events can include gift wrapping with receipts, pre-wrapped gift exchange items, a performance by a singer or entertainer, a book signing by a popular author, or even free holiday cookies or a cookie-decorating demonstration! The options you choose will depend greatly on what it is that you sell and who you want to attract to your store. If you really want to push your special occasion silver items, consider a free demonstration on silver cleaning, storage, and care or offer a free cleaning kit with purchase.

Create discount opportunities and sales that are strategically planned throughout the holiday shopping season that will appeal to your customers. Use print advertising, online marketing, and window signs to promote your sales events. BOGO sales, which means buy-one-get-one either half off or sometimes even free, are quite popular with shoppers. On the other hand, a two-for-one deal, which is essentially the same thing, but with different wording, is also quite effective. Percentage discounts are great, doorbusters can bring shoppers in during Black Friday and Cyber Monday events, and coupon codes for shoppers who do early season shopping that will bring them back in for last-minute shopping also work well. Find what works best for you, your store, and your customers.

Select Quality Holiday Gifts for Retail

The most important thing to remember when creating your marketing strategy for holiday shopping is to make sure you have quality products to sell. JT Inman Company offers a variety of unique gift options, custom sterling silver objects, white-label opportunities, and other quality sterling silver for retailers. Choose the best special occasion silver items for your store, such as enamel jewelry, collectible items, holiday ornaments, keepsake gifts, and more. Contact our team by calling 508-226-0080 or browse our online catalog on our website to learn more about our fine sterling silver objects available to retailers like you.