There are many different types of retail stores that would benefit from selling white label products for retailers. White label products and services are re-brandable and re-sellable items that get designed and produced by one company just to be rebranded and resold by another company. This is an excellent opportunity for start-up retail stores and websites, as well as already established brands that are looking to increase sales, success, and popularity within their target demographic. JT Inman Company offers sterling silver white label manufacturing opportunities to business owners who want to work with a reputable sterling silver manufacturer for jewelry, gift items, special occasion objects, seasonal items, and other quality products.
White Label vs. Private Label
If you are on top of the latest trends and techniques for monetizing retail stores and websites in the industry trade magazines, you might be more familiar with the term “private label” as opposed to white label. Unfortunately, a lot of writers and business owners are using the terms interchangeably, when they clearly mean something completely different. White label products for retailers are products that are distributed by the manufacturer to the retail suppliers who then resell the products under their own brand. Private label products are produced for exclusive sale by a specific retailer, preventing the sale of that item by any other retail stores, brands, or outlets without specific permission from the retailer.
The benefit of sterling silver white label manufacturing is anonymity. The consumers are not aware that the products were originally produced by the white label provider and not the brand attached to the product that they purchased. This is an excellent method for companies to build their brand by attaching their name to already proven quality products to sell to their customer base. Instead of spending a lot of time and money on research and development to come up with a unique product, retailers can work with a company like JT Inman Company for white label sterling silver objects. They put their company brand and name on the products, sell them under that name, and reap all of the benefits without having to design or manufacture a thing.
Is White Label the Same as Outsourcing?
While the definition of outsourcing is paying someone else to provide a service for your business, it is not the same thing as white label products for retails. The manufacturer creates the products for the retailer to sell to customers, but it’s not the same thing as outsourcing someone to provide you with this service. In an outsourcing opportunity, you would have a product that you want to be manufactured. You have done all of the research and development, design, and prototyping to ensure that the product is exactly the way that you want it to be for sale to consumers.
The outsourcing company manufactures the product for you, but you already invested all of the work into the product, and it belongs to you completely. You are effectively outsourcing the labor, machinery, and technology required to build the product that you have designed and created. All testing and packaging would have already been taken care of; you just need someone to do the manufacturing on a large scale for retail. While it may seem similar to private label and white label products because someone else builds the products that you put your brand name on, it is quite different.
Different Types of White Label Products for Retailers
Some of the common terms used in the industry include B2B white label, which includes products or services that are provided by a white label company or manufacturer to sell their products or services to a re-seller or retailer that ultimately sells the products to the end user, which is another company. An example of this would be Company A, which provides silver white label manufacturing, selling products to Company B, which rebrands and resells the products to other companies. In this case, the “end user” is the company that buys the rebranded products from Company B, even though they will likely sell to other companies or directly to customers as the ultimate “end user” in this scenario.
Another type of white label products for retailers is the B2C model, which stands for business-to-consumer. B2B means business-to-business, which makes it easier to see who the “end user” would be in the situation. In the B2C model, the white label sterling silver objects and products are purchased from the manufacturer (Company A) by the retailer (Company B), so they can be rebranded and resold directly to the consumer without any other companies, retailers, or brands getting in on the process.
If you are interested in white label products for retailers at a sterling silver manufacturer, contact JT Inman Company at 508-226-0080. We can answer any questions you have about this type of business opportunity and get you started with silver white label manufacturing.