When a business tries to be “all things to all people,” they quite frequently end up providing “nothing to no one” instead. The best course of action, whether you have been in business for decades or are just getting started, is to figure out your niche market. Once you have this knowledge in your back pocket, you will be able to sell more effectively to your customers. Your conversion ratios will improve, your marketing will be better targeted, and you will see better results across the board. This is true whether you sell silver enamel jewelry items from a wholesale retailer or if you create your own sterling silver design under your brand name.
Purchase Quality Silver Items
One way to make sure you achieve your goals and establish a niche market that you can sell well and grow your business on is to sell quality items. The reputation of your company rides on the quality of the products that you sell to your customers. If they know they can count on your to provide them with items that are well-made, appropriately-priced, and designed to last, they will be willing to possibly pay a bit more to buy them and even go out of their way to get them. Brand loyalty is not something you can buy; it’s something that you earn.
When you purchase quality silver items from JT Inman Company to carry in your retail or online store, you can count on more than a century of experience, reputation, and quality. Whether you select our popular silver enamel jewelry items or choose to create custom silver production for retailers, our products are designed to meet or exceed expectations. We employ a team of extremely talented, highly trained, and experienced artisans who create our sterling silver design. You can browse some of their work in our online catalog or speak with a representative to find out about our many other opportunities for quality silver products. We even have white label opportunities for businesses looking to further establish their brand.
How to Carve Out a Niche
If you really want to be known as the place to go for a certain item or category of products, you’ve got to really focus your business on a particular niche. That does not just mean offering those specific items in your stores, websites, or catalogs, but also marketing toward the primary demographic that would be interested in buying those products. Your entire brand needs to be centered around this niche, offering a unique method of content marketing that very boldly tells prospective customers that you have what they want and that your company is right for their needs. You aren’t just selling a product, service, or an idea, you are promoting an entire brand, a way of life, and embracing a feeling.
The good news is that you don’t have to reinvent the wheel to accomplish this goal. Niche marketing can be done in many different ways. Even if your neighborhood competitors also sell silver production for retailers in their store, you can one-up them and do it better. Exclusive options and timely seasonal promotions for silver enamel jewelry items or keepsake gifts can catapult your business to the top of customers’ minds when they think about where to purchase quality silver items. There are countless niches and micro-niche opportunities that can be identified that will help you create your own market that will stand out from any other competitors in the local area or similar retail genre.
One example of niche marketing compared to broad, general marketing, would be to have a jewelry store that focuses not just on all types of jewelry, but on products designed for a specific type of customer. American-made products, handcrafted pieces, quality materials, and unique or custom items might help you to stand out from the crowd, but if you target a specific demographic based on price, gender, age, quality, values, interests, and geographics, you could significantly boost your conversion rate.
Don’t Go Too Far in Niche Marketing
Perhaps the best tip of all for those who are interested in niche marketing to sell sterling silver design pieces or anything else for that matter is to avoid going too far in your focus. While it can be beneficial to market to a specific group, if that group only consists of one-percent of the local population in a small town, you won’t last long. Even if you branch out with internet sales and social media marketing, one-percent is still too small to give your business a chance to grow. You will want to choose a niche that is focused enough to help your company identify as a market leader, yet broad enough to include a large enough audience that will help you to earn a profit. Consider what it is that you do and sell right now and how your products and approach might appeal to a certain market group. This is a great way to start niche marketing your silver production for retailers or anything else that you want to sell, using the traffic and customers that you already have to your advantage.
Browse our website and contact one of our team members at 508-226-0080 to learn more about how to purchase quality silver items for your retail business. We have a wide range of keepsake gift items, custom corporate objects, silver enamel jewelry items, seasonal ornaments, and much more to help you boost sales and grow consumer confidence in your brand.