Retail store owners are not sure how to begin preparing for the coming holiday season. So far, 2020 has been a rollercoaster filled with lots of ups and downs. It can be difficult to estimate what this year’s shopping season will be like, but like every other year before, summer is the time to start preparing retail stock sterling silver and other products for holiday marketing. While the 2019 shopping season was cut short with an unusually small window of time between Thanksgiving and Christmas, shoppers came out in droves, and most retailers saw excellent numbers. Start thinking now about holiday gifts for retail and the must-have items that you want to stock for your customers. Quality silver gifts for holiday sales can work in practically every department, and you can count on JT Inman Company to provide you with a wide selection of silver items for retail that you can use to boost sales.
Holiday Campaigns and Seasonal Shoppers
Some of the campaigns that marketers use in retail are already “built-in” to the industry. Black Friday, Cyber Monday, Cyber Week, and other events have been chiseled into the American shopper’s mind and are already effectively marketed. Make sure that your retail store is ready for the increase in shoppers seeking holiday gifts for retail during these peak sales periods, but also take time to plan some extra marketing events to span the two months of holiday shopping that take place in the United States. Even if social distancing is still an issue by the time the holidays roll around, at least you will be prepared with sales ideas, shopping incentives, holiday promotions, and other techniques to get shoppers through the door or picking up orders curbside.
Creativity is essential when it comes to marketing, especially if you have a lot of competitors in your area who are going after the sale consumer demographic. The more you can learn about your year-round shoppers, seasonal holiday shoppers, and one-time new shoppers, the easier it will be to make the sale. All of these types of customers have different goals, spending habits, and purchasing behaviors, so it is essential to know how to market to them all effectively. The good news is that brick and mortar shopping typically increases during the holidays, as many shoppers prefer to see retail stock sterling silver and other products in person and get the instant gratification of in-store purchases at this time. Early shoppers, well-planned shoppers, and impulse-driven last-minute shoppers will all be out purchasing holiday gifts for retail during November and December.
Marketing Strategies for the Holidays
The sooner you can start working on your marketing promotions to sell silver gifts for holiday sales, the easier it will be to get a handle on whatever the 2020 Holiday Season has to offer. Start planning early, and don’t be afraid to over-plan with lots of Plan B options and alternative methods that can be quickly employed. On the other hand, don’t over-do it and try to keep things as simple as possible so you can be ready to react and adapt to change quickly. Make sure to market to your existing customers as well as new holiday shoppers, so they don’t feel forgotten. There are so many opportunities to build and grow sales that will last throughout the last two months of the year – do not miss out on this once-in-a-year chance to boost sales.
Consider doing something brand new with your marketing approach. Don’t just create the same displays that you have always created – expand to try new ideas that will reach a larger audience and help you to increase sales. Think outside the box, consider hiring a marketing consultant, work with an ad company that has a solid reputation and experience in your market. There are lots of ways to get ahead of the holiday season and come out on top. Just remember, getting your customers through the door is just part of the battle. Studies reveal that during the holidays, nearly 75 percent of shoppers left without completing a purchase. The holidays are a time of window shopping, finding the perfect gift and, in some cases, second-guessing the item that they came to your store to buy because they are weighing their options. Help them decide with targeted displays, seasonal sales, promotions, and marketing campaigns that will close the deal.
Selling Silver Items for Retail
Fine jewelry sales increase significantly during the holiday season. Department stores, gift shops, clothing stores, and other similar types of businesses can all increase their sales just by adding retail stock sterling silver into the mix. Considered to be a precious metal alongside gold and platinum, silver gifts for holiday sales, and are much more affordable than other fine jewelry options and are prized during this time of year by shoppers. Fine sterling silver is one of those keepsake metals that sell easily when made into jewelry, home decor items, personal gift pieces, holiday ornaments, and other prized objects. A silver-handled brush and mirror set, enamel and silver jewelry, classic photo frames, and key chains are just some of the items that sell well to consumers who want to give the perfect gift. If you would like to learn more about JT Inman Company or speak with a representative about retail stock sterling silver, give us a call at 508-226-0080.