Set Your Store Apart: Design Custom Sterling Silver Objects

custom sterling silver salesIf you have been searching for new ways to stand out from the crowd of retail competitors in your local area or online, the best way to do that is to offer something unique. If everyone is selling the same thing at every store, it becomes a price and service battle. Whoever can afford to sell it at the lowest price and offer options like free shipping, free local delivery, or even discounts with extra purchases will ultimately win the war. However, if you were to offer something unique that sets you apart from your competitors, such as custom silver objects and gifts, you can set your own course, avoid the battles, and win the war in a whole new way. JT Inman Company has an entire catalog of artistic silver object manufacturing objects and jewelry that retail stores can sell. However, we also offer our retail customers the opportunity to design and manufacture custom sterling silver objects through our team of experienced and talented artisans right here in Southeastern Massachusetts.

What Do You Want to Sell?

The word custom does not need to mean that you completely reinvented the wheel. You can customize items that are already proven sellers and sell them in your store. To attract new customers to your store, you can offer the personalization of popular products that are used as gifts, such as photo frames, business card holders, cufflinks, and more. You can also work with our designers to create unique versions of standard pieces, such as custom holiday ornaments or jewelry, to put on display and sell to your target customer base. If you still aren’t sure what you want to sell or to what degree you wish to customize fine sterling silver products to sell in your shop, contact our sales team to discuss your situation and ask for some advice.

Nearly any object can be customized or personalized to create a unique sales opportunity in your store. Whether you are on a street where four other shops sell basically the same items as you or if you are competing online against stores all over the world, there are ways for you to stand out and be strong. In addition to selling custom silver objects and offering unique fare for your customers to enjoy, a lot of the success also lies in your display, marketing, and promotion of the items themselves. Custom items can be branded with your company name, logo, and product packaging. This can be extremely helpful in building confidence in your brand with your customers. Choosing a quality manufacturer that will provide you with custom silver items for retails that are up to your standards is crucial, especially if the products will be directly associated with your name.

How Do You Want to Sell?

In-person sales at a brick-and-mortar store can be very different than the sales techniques and methods used to sell the same product online. Either way, you will be working directly with the customer to ensure that your custom silver objects meet their unique needs and requirements. Some people will be shopping for themselves to get personal items for their home, office, or as an individual, while others will be looking to buy gifts for someone else to mark a special occasion or celebrate a holiday. If the customization is already part of the design through artistic object manufacturing, you will need to do nothing other than to market and sell the piece in your store.

However, suppose the customization is a personalization, such as engraving custom sterling silver objects with the customer’s information. You will need to make the sale, do the customization, and then ship the product or let the customer know they can pick it up in-store. You will need a plan of action for how the engraving will be done – either in-house or sent out to a professional – and how long it will take to complete the job. Many customers want instant gratification, so the quicker you can be, the better. Doing it in-house would be ideal, but if you do not have the machinery or the skill necessary to do it at your store, get a professional engraver that you trust to complete the work correctly and on time. To learn more about selling custom silver items for retailers or which products are best for this type of sales technique, contact JT Inman Company directly by calling 508-226-0080 and speak with one of our friendly team members about your interest in quality silver products.