Learning how to build a customer base out of thin air is one of the most significant online sales and marketing challenges. Selling silver products online does not have to be difficult, as long as you take time to research the type of shoppers you need to attract. There are many different methods that can be used to showcase your classic silver gift items and other custom silver objects for online sales. Providing information about the products that you sell, including value, care, and other characteristics can make them more attractive to buyers. Online silver sales can be a big part of your business, but it can take time to bring in the right audience. Depending on the other items that your online store sells, you might have a built-in demographic that is already prepared to purchase your new fine sterling silver listings.
Featured Items in a Webroom
While there are many techniques used in online marketing and sales, but there is one method that is growing in popularity. Showrooms and window displays are places where brick and mortar stores feature the items that they want to promote. They can be used as seasonal showcases as well as year-round presentations for new and trending items. Online silver sales numbers can increase sharply when you take advantage of webrooming to present your products for your customers to see. Photos of listings are one thing, but presentation and showmanship can really help to boost your ability of selling silver products online. A webroom feature allows the customer to explore your products in a whole new way, getting to look at the product from every angle with a virtual in-person showroom experience from the comfort of their own computer or mobile device.
Building a webroom can take some doing, but there are outsourcing programs and contractors who can do it for you. This can be considerably faster and more affordable than trying to hire developers to do it in-house. You will also need to enlist the help of professional photographers who have all of the tools, equipment, lighting, and experience to create a presentation that will effectively sell your catalog and custom silver objects. It could take quite a while to photograph and present all of your products, so you should start with the items you want to promote for online silver sales. Consider the time of year, seasonal sales opportunities, and rising trends. Take time to browse other webrooms to get inspiration or to see what you don’t want to do so you can avoid wasting time and money.
The Power of Email Marketing
Many online store owners get a significant portion of their return sales from email marketing programs. This is a great way to let customers know when you have something new or if you are running a sale. There is a learning curve to getting email marketing campaigns to work for you, but the good news is that there is a lot of information online that can help you. Many of the email marketing programs available offer tutorials to help increase your conversion ratio and improve your sales pitch. In a world where most consumers no longer read sales ads that come in the mail or answer phone calls, your best bet is a virtual email marketing plan that will help you sell your products, increase sales, offer discounts to loyal shoppers, and introduce new items.
While many retailers focus on increasing online silver sales during the holiday season, a good email marketing plan can boost sales all year-round when appropriately used. However, it is good to have a 12-month plan that includes special offerings for the various holidays and seasons to capitalize on those shoppers. Communicating with your customers can help to build a rapport that can sometimes be lacking for online shops. Unlike brick and mortar stores where store owners and employees get to know their customers, online retailers need to find new ways to establish a relationship that will create loyal shoppers. If you are selling silver products online, make sure to take advantage of any interactive tool that you can find that will help you to maximize the return on your investment.
Custom Silver Objects and Jewelry
Retail store owners who are looking for new products to sell to their customers can check out the classic silver gift items, objects, and jewelry available in our catalog at JT Inman Company. Since 1882, we have designed, manufactured, and sold top quality catalog and custom silver objects. Working with a reputable fine sterling silver manufacturer can increase sales and improve your brand’s reputation. To learn more about our products or to place an order with one of our sales representatives, contact us directly at 508-226-0080.