You might wonder what types of retail stores have the ability to sell artistic silver object manufacturing pieces better than others. While it might be obvious that a jewelry store would be the perfect place to sell silver objects for retail that include necklaces, medallions, bracelets, and earrings, what about everything else? Is your store a good candidate for purchasing quality silver for retail stores? It is crucial to understand that it is not merely the price of the holiday or summer silver products that you sell in your store that will make the sell, but the matching of the items themselves to your customer base. You might be in a location that brings in a lot of new shoppers on a regular basis or in a local area that caters to repeat customers. Regardless, you need to know what products will be best suited for those customers and learn how to market them to your target audience.
Seasonal Stores and Gift Shops
One type of store that sells incredibly well when it comes to silver objects for retail is the gift shop. Whether your shop is located in a neighborhood and frequented by locals searching for special occasion gifts for family, friends, and loved ones or in a touristy area that caters to visitors, gift shops are a great place to feature quality silver for retail stores. There are many different products that would work well in this setting. Jewelry pieces for sure, as keepsakes of a vacation or as gifts for family and friends, as well as other small artistic silver object manufacturing products. Pillboxes, custom guitar picks, golf accessories, bookmarks, chains, cufflinks, and enamel pieces – these are all perfect items to showcase in a gift store or seasonal shop.
Other seasonal gifts must also be considered, including fine sterling silver ornaments for the holidays, religious items, and summer silver products that can become cherished pieces. Home décor gifts, such as elegant napkin rings and photo frames, alongside fashionable tags, tie bars, and trays, can all become special items when they are given for special events or collected as a keepsake item to remember an adventure. Local gift shops can be proficient at selling quality silver for retail stores as well. Birthdays, graduations, anniversaries – including the silver 25th wedding anniversary – and other milestone events are all occasions to shop for something unique. Silver objects for retail can vary widely in cost, size, type, and popularity, so it is recommended to offer your customers a wide selection of options.
Department Stores and Boutiques
Another type of store that also does exceptionally well with the sale of quality silver for retail stores is the department store or boutique. While both are vastly different in the type of products they sell and the kind of customers they attract, they do have many similarities. People often shop in these stores to look for clothing and accessories, either for themselves or someone else. Store owner can set out coordinating seasonal summer silver products, holiday gifts, and fine sterling silver jewelry alongside these items to increase sales through upselling a target market. Coordinating items paired with trending products, new release pieces set on display with recurring sale items – there are many ways to market silver objects for retail in this type of store.
Creating a gift section within a boutique or department store is also another way to boost sales. Adding impulse buy items near cash registers, in close proximity to high-traffic areas, and near exits can also increase receipts and help to push artistic silver object manufacturing sales. Advertising, email marketing, sales, and other promotions can also help to make sure that regular customers are aware of the silver objects for retail that have been added to your store. Training employees to have the information necessary to answer questions about the products, effectively promote them as an upsell, and apply other sales strategies to increase sales can also be beneficial. Quality silver for retail stores also helps, as many customers know how to recognize quality when they see it or are eager to learn more about products to make an informed decision.
JT Inman Company
If you are interested in learning about our silver objects for retail or wish to purchase products for your retail store, contact our team at 508-226-0080. We can answer any questions you might have about quality silver for retail stores and help you match your customer’s interests and needs with the products that we sell. Contact our team today for pricing information or to get details about our white label opportunities and custom artistic silver object manufacturing options.