When selling products online, it helps to offer items that people are already familiar with to increase sales. Innovative ideas may attract clicks and boost traffic, but if consumers don’t understand what you are selling, they may just pass. Fine sterling silver objects hold a value that most people already understand. Considered to be one of the “precious metals,” along with gold and platinum, some even purchase silver goods to hold for future monetary value. Online silver sales can be used to increase receipts for your brick-and-mortar store or as a stand-alone business. Stock a wide range of products, including classic silver gift items and a few custom silver objects, to help your store stand out from similar competitors.
Leverage the Power of Social Media
While it might seem like a lot of work to promote your products and store on social media, the payoff can be significant. Gaining followers and using this platform to really show off your products can drive traffic to your website that is already primed and ready to buy. Photos and videos can be posted on Instagram, providing you a chance to showcase fine sterling silver objects in a seasonal setting to increase sales. Facebook offers additional community and promotional opportunities that you can also use to your advantage. Twitter allows you to make announcements about sales and new additions to your stock, and Pinterest is a great way to allow your photos and products to get shared with potential buyers in a fun and very marketable way.
Consider creating a social media schedule or checklist for yourself. There are lots of social media calendars, prompts, and even apps available that can help you stay on top of posting new items and updates on a regular basis. It is easy to become sidetracked when working with online silver sales, as there is so much to do. Make a calendar for yourself that includes all of the significant marketing holidays and seasonal events so you can stay ahead of the game and be prepared for what’s next. Gathering your marketing materials a couple of months in advance will ensure that you don’t miss out on selling custom silver objects to shoppers for Mother’s Day or classic silver gift items for graduation and wedding season.
Create Unique Showcase Features
One way to attract the attention of new customers is to create unique showcases that will inspire them to click on your links and visit your online silver sales store. Working with JT Inman Company to supply stock for fine sterling silver objects will give you the confidence you need to stand behind the products that you sell. As a reputable manufacturer of classic silver gift items, jewelry, and keepsake silver objects, you can trust that our products will help to boost your sales, increase consumer confidence, and help to support a positive reputation for your business. Either hire a professional photographer or study the best way to showcase the various items that you sell in your online shop. Shiny silver can be tricky to ensure that you don’t get the camera in the reflection of the products or that you don’t capture too much light that can blur the image for the viewer.
Similar to what you do with social media marketing, be prepared for every holiday and seasonal shopping event with photos, videos, and pre-written text that is strategically created to increase sales. The more you know about your customers – the audience that you are speaking to in your advertising – the easier it will be to anticipate their needs and create content that is directed specifically to them. For many entrepreneurs just getting started, marketing has a distinct learning curve. Give yourself some time to figure out your niche and design the language, imagery, and approach correctly based on the type of customers you want to reach. There are lots of great videos, tips, articles, and tutorials online that you can use to help fine-tune your efforts. Just make sure you stay focused on the type of customer you want to sell to in everything you do, from choosing new fine sterling silver objects or designing custom silver objects to creating sales campaigns and designing marketing tools.
Quality Classic Silver Gift Items at JT Inman Company
Since 1882, the JT Inman Company name has been associated with high-quality fine sterling silver objects and keepsakes. Contact our team directly to discuss your needs for online silver sales or browse our catalog to take a look at the items we have to offer. You can reach our team by calling our Southeastern Massachusetts location at 508-226-0080.