One of the best types of retail stores that are successful at marketing silver jewelry items and objects is the department store. The sheer variety of items and range of customers who shop in the average department store makes it the perfect opportunity to sell something new. Silver jewelry items for retail come in a wide range of price points, and there are many objects available in quality craftsmanship sterling silver that are perfect for gift-giving year-round. Birthdays, anniversaries, retirement parties, graduation, new babies, First Communion, Christenings, Baptisms, weddings, Easter, and Christmas are just a few of the occasions when marketing sterling silver objects can be quite easy.
The Men’s Department
There is a wide range of gifts that can be sold in the men’s department, either as gifts or add-ons and accessories to other gift items. Personal purchases of quality silver jewelry items for retail are also quite popular among male shoppers, such as cufflinks, keychains, tie bars, and other similar products. Marketing sterling silver items in this way can be simply added in with the other retail products, showcased in a store window, or displayed on a mannequin to highlight how they can be used. Promoting these items is also quite easy, as silver goes with just about anything and adds a touch of class to many different types of suits, dress shirts, and other quality clothing styles.
Gift-giving for Father’s Day, birthdays, sports seasons, religious holidays, weddings, anniversaries, and birthdays can be easily accomplished by marketing sterling silver objects for men. Golf divots and other sport-related items, photo frames, executive desk sets, pocket watches, bracelets, chains, key chains, and other popular pieces sell really well during these sales seasons. Showcasing quality craftsmanship sterling silver and training your sales team to promote these items effectively will increase consumer awareness and conversions. Learning how to overcome objections to certain items while selling the value and attractive high points of the material can help to boost receipts.
The Women’s Department
Silver is one of those timeless, precious metals that never goes out of style. Jewelry cases, enamel jewelry pieces, earrings, tags, pill boxes, perfume flasks, and hair brushes are all classic gifts that women appreciate getting for special occasions. Frequently sold for birthdays, anniversaries, wedding gifts, bridal showers, new babies, Mother’s Day, religious holidays, cultural holidays, and other significant dates, marketing sterling silver objects as gifts for women is also quite easy. Sterling silver jewelry items for retail are classic, befitting just about every style and affordable for nearly any budget. With lasting value and attractive features, make sure to include your silver objects in any gift display.
Combining silver jewelry items for retail with women’s clothing in a store window or other display can also help shoppers to see how well this metal goes with so many types of clothes. Formal, casual, business, and vacations – silver jewelry can be used year-round and with nearly any color. Photo frames, mirrors, necklaces, bracelets, and other popular pieces all sell well without too much marketing required. Make sure to choose a wide range of price points, styles, and sizes for marketing sterling silver objects and jewelry in your department store to maximize sales and increase receipts.
Gift Marketing of Sterling Silver
Another way to really promote quality craftsmanship sterling silver is in a specific gift display or area within your store. Sometimes this is seasonal marketing, such as graduations, weddings, and holidays, but it can also be a year-round type of promotion. Make it easy for shoppers to find your silver jewelry items for retail and other quality silver gift items for birthdays, anniversaries, and other celebrations that occur throughout the year. Combine the items with other products that also sell well for these occasions to boost sales and increase multi-gift purchases. Pair with gift wrapping items, cards, and other typical products that shoppers tend to buy. Consider providing options to purchase silver polish sets and silver storage products alongside your silver pieces.
Contact JT Inman Company for more information regarding our full catalog of proven products for our retail store. Sterling silver jewelry items for retail and fine sterling silver objects are sold at many different types of retail stores worldwide. To learn more about marketing sterling silver objects or to hear about opportunities not included in our online catalog, give us a call at 508-226-0080 and speak with one of our friendly customer service agents.