Making the transition from brick-and-mortar sales to marketing silver objects online can have quite the learning curve. Using a website to sell quality artistic silver object manufacturing products can be a lot easier than you might think if you know what you are doing. Take time to read tips, learn all you can about marketing silver gifts for holiday sales, and use it to your advantage. If you build a straight-forward website without any gimmicks and use descriptive language and keywords to talk about your products, you will naturally increase your rankings in the search engines. While there is an algorithm involved in everything on the internet, selling custom silver items for retailers can help you to stand out among a sea of other online stores.
Silver Gifts for Holiday Sales
Shopping during the 2020 season will be drastically different than any other year before it. With more shoppers electing to purchase gifts for family and friends on the internet, most retail stores have already made the migration to selling products online. While it might seem as though the internet would be better-suited for well-known brands and traditional items, it can also be an excellent place for niche products that stand out and appeal to a particular type of shopper. Artistic silver object manufacturing can include a wide range of possible silver gifts for holiday sales. Annual holiday ornaments made from quality fine sterling silver are popular with shoppers all over the world. Silver Santas, bells, stars, and more are available in our online catalog for sale in your retail store.
Other items that also sell well for holiday and special occasion silver gifts include jewelry, enamels, keepsake gifts, pocket watches, photo frames, and custom silver items for retailers. Work with our team to create quality products sold only in your retail store or take advantage of our white label opportunities for an affordable way to start building your brand. Marketing silver objects online does not have to be difficult, it’s just like any other type of retail sales opportunity. Know your audience, stock your store with the things you know they want to buy, price everything appropriately, and get creative with your sales techniques, sales options, and extra services. This will help you stand out from other stores – even those who sell similar items.
24-Hours a Day, Seven Days a Week
When you sell your silver gifts for holiday sales online, your store is open 24-hours a day, seven days a week. This allows you to sell custom silver items for retailers to your target base at their convenience. You can sell on a Saturday night or in the wee hours of a Wednesday morning. Make sure that your website is strategically set-up to handle sales around the clock and that you have a plan for quality customer service to answer questions and address issues when your customers need you the most. Be clear about shipping dates for holiday arrival and any terms or conditions regarding returns. With so many people turning to internet stores for holiday shopping, it pays to provide new customers with assurances about the value and support for your products.
There are many advantages associated with a store that is always open. You don’t have to worry about winter storms, holiday crowds, or other local issues that might hinder sales. You can expand your reach and market to a much wider audience, sharing information about your artistic silver object manufacturing products to customers in your local area and around the globe. Marketing silver objects online opens you up to a whole new world of opportunities, which can be a real advantage during the current economic situation. When you think about your online retail store as a service to customers who might not be able to get out and shop due to local ordinances or situations, you can approach sales in a more service-oriented way that many will appreciate. This could win you future customers who trust and rely on you for special occasion purchases throughout the year.
Make a Good First Impression
As with other retail marketing types, the first impression that you make on your new visitors will be long-lasting. Make sure to take the time to showcase your pieces, solidify your brand, share information about who you are and what you do, and make the experience very user-friendly. Avoid pop-ups, music, and other gimmicky items that can often scare away users. Remember that many will be shopping on mobile devices, such as smartphones, tablets, and laptops, in addition to desktops, so make sure the design is responsive. Choose processing options that make consumers feel confident in purchasing your silver gifts for holiday sales, and make sure you work with a manufacturer that creates high-quality and reliable products.
To learn more about all of the opportunities for artistic silver object manufacturing at JT Inman Company, give us a call at 508-226-0080 and speak with one of our sales associates. Make sure to ask about our catalog products, custom silver items for retailers, and our white label silver opportunities.