Shopping for that perfect gift to give to someone special can be difficult, especially when you aren’t sure what you want. Your job as a store owner is to provide your customers with a selection of keepsake silver pieces that will be suitable for gift-giving. Holiday shopping, seasonal gifts, birthdays, anniversaries, graduations, weddings, and other special occasions all demand quality gift items that can be used to honor the recipient and mark the special event. Marketing silver products is similar to other product marketing, but it pays to know your target demographic, so you’ll know the best objects, price points, and opportunities to sell your retail supply sterling silver. Purchase quality silver items for your store that fall into a wide range of categories. This will help you to sell to many different types of customers and increase your conversion ratio.
What is a Keepsake Item?
Think about the gifts that you have received throughout your lifetime. Was there something special that you received from a parent, grandparent, spouse, friend, or loved one that you kept as a memory? Even something small, such as a sterling silver pillbox, hairbrush, or bracelet, can be considered keepsake silver pieces. The value is in the memory, and it increases with the quality of the craftsmanship and the actual cost of the fine sterling silver materials. Silver objects have been prized for generations, often being handed down to children and grandchildren rather than being sold, even when times are dire. Silver is one of the most valued metals alongside platinum and gold. People are less willing to discard a silver object than something made of other metals because of the real and implied value of the piece.
Photo frames, personalized items, desk accessories, and signature jewelry all fall neatly into this category. JT Inman company offers a wide array of retail supply sterling silver to our customers who want to purchase quality silver items for their retail stores. Marketing silver products can be a lot easier when you understand what your customers want. Collect data about your shoppers in any way that you can, keeping track of the buyer’s age, the season or occasion that they purchased your quality pieces for, and whether that customer has ever shopped in your store at another time. There are many different product options available for store owners who want to increase sales and grow their brand by selling fine sterling silver objects in their shop.
New Babies and Weddings
Two non-holiday occasions when keepsake silver pieces are incredibly valuable to include baby showers and weddings. Baby gifts are frequently tied to silver gifts, including baby spoons, porringers, etched photo frames, and personalized items. There are many traditions associated with silver gifts and babies. One goes back centuries and focuses on providing gifts that would help pay for the child’s future costs, including medical assistance, education, or a dowry for marriage. As a result, many shoppers instantly think about going to purchase quality silver items where there is a baby shower or announcement about a new baby in the family. Friends, relatives, and neighbors often “shower” a new baby with valuable gifts that include retail supply sterling silver.
Weddings are another occasion that often sees silver gifts being given to the bride and groom. Appropriate for the bridal shower or at the wedding reception, marketing silver products to customers who seek a unique wedding gift can be a challenge. Finding something new and different to display in your store that would appeal to this customer type should be your primary goal. Photo frames and jewelry can be nice gifts, but key rings for a new home, pocket watches for the groom and groomsmen, religious items for a church wedding, and custom keepsake silver pieces are also very welcomed ideas. Retail store owners can work with our designers and have custom objects manufactured at our Southeastern Massachusetts facility to showcase in their stores. If you are interested in learning more about how to purchase quality silver items or want to know about our custom and white label opportunities, give us a call at 508-226-0080 and speak with one of our agents.