As a retail store owner, it is essential to stay up on the latest products and trends so you can meet the needs of your customers and boost sales. Whether you sell online or at a brick and mortar store, finding a reliable source for products is crucial to your success. Working directly with a sterling silver manufacturer can give you an edge over competitors who buy in bulk from mass product providers. However, there are other opportunities that you might be missing out on just because you didn’t ask. One of those options is silver white label manufacturing, which allows you to rebrand the products that we design, test, and manufacture under your company name and logo. This is an excellent opportunity for new or expanding businesses that want to build their brand and expand their market reach.
What is White Labeling?
In a situation where a store is selling white label products, they work directly with sterling silver manufacturers in the USA who design and create the items that they will sell. Those items have been professionally designed, tested through research and development, and sold successfully to other customers. The retail store owner gains the ability to rebrand the products with their own company logo and name to help build their brand. The primary advantage of this type of scenario is being able to sell products that bear your company name without having to make them yourself. The consumer does not know that the retail store did not produce the item themselves. Using proven products to increase sales and attract new customers can help to build your brand and boost consumer confidence in a whole new way.
Pretty much anything can be sold under a white labeling contract. White label sterling silver objects are what we do here at JT Inman Company, but there are many manufacturers across multiple industries who have been doing this for many years. When you visit your local market and see store brand items, those products are considered white label, as they are manufactured for the company by another provider. Other examples can include software, vitamins and supplements, batteries, and even furniture. Big warehouse stores and department stores have been using white label opportunities for many years and have achieved great success as a result. Another term for white label can be private label, which is used frequently to describe goods that were manufactured by one company and branded by another.
The Pros & Cons of White Label Products
It is essential to work with a reputable and trusted sterling silver manufacturer when you decide to start selling white label sterling silver objects. Whenever you sell a product – any product – you face certain legal risks. Those risks can include safety, trademark, or regulatory concerns that could come from selling a product that the manufacturer wasn’t authorized to make and sell or that does not pass industry or safety standards. White label sterling silver objects should be made of high-quality fine sterling silver materials. If the products you sell are found to be inferior, or you are claiming they are sterling silver when, in fact, they are a lesser quality, you could be held liable. It is essential to know the potential risks regarding the product that you are selling.
JT Inman Company has worked as a well-known provider of top-quality silver objects and jewelry since 1882. Located in Southeastern Massachusetts, all of our products are designed and manufactured in the United States with 92.5 percent sterling silver materials. Our team of highly trained and skilled artisans has the knowledge and experience to use the materials to create quality products that you will be proud to sell in your store. There are many advantages to selling white label sterling silver objects, such as more control over pricing, marketing opportunities, branding, and being able to offer original products in your store. If you would like to learn more about silver white label manufacturing or wish to speak with one of our customer sales service representatives, give us a call at 508-226-0080. We can answer any questions you might have about white label products through our sterling silver manufacturer or assist you in placing your first order. Call today to speak with one of our team members about your interests in white label sterling silver objects.