Got a Great Product Idea? Design Custom Sterling Silver Items

custom sterling silver designsThe word “custom” can seem a bit overwhelming to some if they don’t have experience working with custom silver objects. The thing about customization is that it does not necessarily mean reinventing the wheel or starting from scratch. At JT Inman Company, we offer our clients the opportunity to take advantage of our experience and skill in artistic silver object manufacturing. Our team of highly trained and knowledgeable artisans can assist you in creating custom sterling silver items that will set your brand apart from the competition. Well-established in the American silver industry, we have earned a solid reputation for designing and manufacturing quality silver objects and jewelry since 1882.

What is Customization?

To customize a product for sale in your retail store, there are a number of ways that you can go about it. Sometimes customization is simply changing the color of an already existing and proven product to support a consumer trend or reflect your own brand to existing customers. Think about iconic retail brands and how well they have established their colors to consumers. McDonald’s and the golden arches, Tiffany’s iconic blue box, and even the big, bold Target red, which can be found throughout the entire store. Other ways to customize an already existing product include slightly changing the design and functionality or by creating coordinating or add-on components and options to create a more unique piece for your customers.

On the other hand, you can also translate your innovative concepts for new products to our team of artisans to create something totally unique and different. Some time and testing may be needed to complete the research and development necessary to ensure that you will make a product that will meet or exceed industry standards. Creating a new and valuable product out of thin air can be a bit more time-intensive, but it helps when you have a team of artistic silver object manufacturing experts on your side. Our custom sterling silver items, whether customized products or custom-designed new products are quite popular with our clients. The American silver industry is leading the way in unique designs for new products that consumers appreciate.

Selling Custom Silver Objects

Why would you want to create and sell custom sterling silver items? There are many benefits associated with using artistic silver object manufacturing to develop new and original products for your retail store. The first and most obvious is to have something unique that will help you to stand out from your local competitors. If you are able to create quality custom silver objects that you put your brand name on, this will also help you to boost customer loyalty, increase brand awareness, and establish yourself as a trusted and dependable leader in the retail industry. However, if branding is your only objective, you might also consider our white label opportunities at JT Inman Company.

Other benefits of selling custom silver objects include being able to set your own prices and create your own packaging. Recent studies reveal that adding personalization or customization to a product – even an already existing and proven item – can increase the potential sales price and boost product sales by as much as 56 percent. Consumers surveyed in the study stated that they would be much more likely to purchase an item if it were customized or personalized in some way. People want something unique that will help them to stand out from their friends, coworkers, and neighbors. Custom products can help them to achieve their goals while you boost sales and increase consumer confidence in your brand.

How to Get Started

If you are interested in learning more about how to design, purchase, and procure custom silver objects through our artistic silver object manufacturing facility in Southeastern Massachusetts, simply give us a call. We can answer any questions you might have about the American silver industry and what is required to create your own custom sterling silver items for retail. We also have a wide array of catalog items and other opportunities for customization, personalization, and white label branding sales. Our friendly customer service agents can help you find the products you need to help you achieve all of your retail sales goals. Contact us today by calling 508-226-0080.