There are many shoppers in the United States today who are searching for products that are made domestically. Instead of focusing on getting the lowest price, today’s consumer wants to get quality products made by local manufacturers, and they don’t mind paying a little bit more. This is great news for retailers who offer fine sterling silver for retail. Once you know your store’s sterling silver target demographic and recognize that they are searching for information on the country of origin, you can boost your sales of quality objects made in the USA. Whether you sell keepsake silver pieces, specialty gift items, fine silver jewelry, or custom products, the more you know about your shoppers, the easier it will be to make the sale.
Quality Silver Objects Made in the USA
JT Inman Company has proudly been in business since 1882, making some of the most treasured and appreciated fine sterling silver for retail. From spoons to hair brushes, collectible holiday ornaments to enamel jewelry, we carry a wide range of keepsake silver pieces that you will be proud to sell in your store. Understanding what your sterling silver target demographic wants is not too much of a challenge. Once you start seeing sales of sterling silver products, you can focus on those customers and see what else they are buying. This will help to paint a picture of what this type of consumer wants so you can give it to them.
Whether you do online sales, email marketing, or simply observe and collect customer data in-store, the more you can pay attention to the typical person who buys these items, the easier it will be to sell them more. Gift shops, department stores, jewelry stores, and other specialty retail outlets are all prime candidates for selling quality silver objects made in the USA. This is especially true if you live in an area that is particularly patriotic in nature, as they will be more inclined to look for the Made in America notation in the description. As more consumers are becoming disenchanted with foreign products, they are looking to domestic manufacturers to fill the void. Consider adding this information to product descriptions so you can market this to your customers.
Fine Sterling Silver for Retail
One way to guarantee repeat sales after an initial sale of keepsake silver pieces and gifts is to understand that quality pieces will usually yield future purchases. Once you establish your brand as a trusted supplier of fine sterling silver for retail, your customers will come back again and again. Beyond that, they will share their find with family and friends. Word of mouth retail is still one of the best marketing tools on the planet. In a world where people will buy every last object because a social media influencer bragged about how cool it was, make sure to take advantage of this idea and offer ways for your customers to share information about your store.
If you don’t already have an online presence – now is the time to get one. Start with a simple website that can be upgraded to include web-based shopping and catalog information. Launch into the world of social media and get a business Facebook, Instagram, Pinterest, and Twitter account for your company. Assign a social media savvy employee to monitor these online outlets or consider hiring a professional to do it for you. Just make sure that you stay on top of the accounts, answer any questions or comments, and learn all you can from the free feedback that you are getting from consumers.
What Sells the Best?
The answer to this question will depend on many factors. Typically, the products that you normally sell will help you to determine which keepsake silver pieces and other fine sterling silver for retail will sell the best. Promote your quality silver objects made in the USA and use it to your advantage to build a reputation of quality and trust. Try having multiple objects in a variety of price points until you identify your sterling silver target demographic effectively. Our catalog is filled with a wide range of options that you can use to explore which products sell better than others and tap into this growing and consistent market.
To learn more about JT Inman Company and the quality sterling silver jewelry and objects that we design, manufacture, and sell to retailers, give us a call at 508-226-0080. We can answer any questions you might have about our fine silver pieces and assist you in making selections from our popular catalog. We can also offer information about our custom product opportunities and white label product program. Since 1882, JT Inman Company has earned a solid reputation for our fine sterling silver objects and jewelry. You can count on our quality products to help you build your brand and increase sales.