Whether you own a jewelry store or another type of retail shop that also sells jewelry, it pays to know and educate your sales staff on the finer points of how to sell silver jewelry. The more you know about your product, the easier it is to sell. When it comes to fine sterling silver jewelry, there are just a few categories that you need to learn about in order to increase your sales. While sales technique and charisma are helpful in closing the deal, it is essential to understand that if you don’t have the right products in your store, you will never make the sale. Silver jewelry for retail can be tricky, so it pays to spend time learning about bracelets and bangles, seasonal pieces, silver enamel jewelry, and chains.
Silver Bracelets and Bangles
While both are worn on the wrist, there are a few differences between bracelets and bangles. A bangle is a rigid piece of jewelry that is made of metal – in this case, silver jewelry for retail. The traditional bangle is circular and closed without a clasp closure. Bracelets are different and are more in general. For example, a bracelet could be closed without a clasp or feature a clasp closure. It can be made of a non-rigid version of silver, such as a chain like in a charm bracelet. Silver bracelets and bangles never go out of style. They are just as fashionable in the summer as they are in the winter. Choose from modern to traditional styles and make sure to have a wide offering of options in your store for your customers to shop. JT Inman Company has a variety of styles, designs, and sizes of bracelets for you to choose from for your retail store.
Silver Chains and Necklaces
When customers are looking for fine sterling silver jewelry and want something delicate and elegant, make sure to point them to your selection of chains and necklaces. Perfect for birthdays, anniversaries, holidays, and other special occasions, when you sell silver jewelry, make sure to include chains in your stock. We carry several different options in our online catalog. Choose from the chain with lobster claw hooks or chains with necklace options included. Choose from a gold ball, a variety of lovely lockets, an engraved heart, a heart with rubies, and much more. Make sure to ask about products available for custom alterations or personalization, as well as our white label opportunities. We have chains in a variety of lengths, sizes, and thicknesses. Make sure you offer your customers a fairly wide selection in order to best meet their needs.
Silver Enamel Jewelry
If you would like to showcase something unique that will get the attention of your customers, look no further than our silver enamel for retail. Choose from various colors, styles, and designs, which will sell well based on your target demographic. Silver never goes out of style, but it pays to have both classic and modern styles in stock for your customers to browse. Some of our more popular pieces include our circular and rectangular St Christopher medals, the Love, Hope, and Faith medallions, the cherub and cove medals, zodiac signs, and even the Chinese “Good Luck” symbol. Make sure to contact us directly if you want anything that you don’t see in our listings. Inscribed personal jewelry pieces are also very popular with customers. Many of our silver enamel jewelry pieces are perfect for personalizing.
Ordering Silver Jewelry for Retail
If you are interested in ordering any of our fine sterling silver jewelry pieces for your retail store, make sure to give us a call. We can answer any questions you might have about our silver enamel jewelry or for tips on how to sell silver jewelry. You can reach us by calling us at our Southeastern Massachusetts design and manufacturing facility at 508-226-0080. Our silver jewelry is extremely popular with consumers, so make sure you have stocked up enough to keep up with the sales.