Studies show that today’s consumers want custom goods more than ever. Small to medium-sized businesses of all types can increase their market share simply by offering custom or personalized products. A recent survey revealed that a large number of consumers are not satisfied with a one-size-fits-all approach to shopping. They are demanding custom options in every market, from fashion to home décor, gifts for celebrating special occasions, and even jewelry. When you work with JT Inman Company, we can assist you in a number of ways to provide quality craftsmanship sterling silver for your retail store. Our team can help you design custom silver pieces to suit your needs and offer affordable ways to get custom sterling silver items in your shop.
Tailormade Items for Retail
Whether you decide to reinvent the wheel and do something completely original or if you simply want to make customizations and modifications to existing silver pieces, our team of highly trained, skilled, and experienced artisans can help you achieve your goals. The future of retail in America is custom-made. Instead of cookie-cutter objects that anyone can buy at a big box store, many consumers are looking for something unique to fill the void of mass-produced items. One study revealed that nearly 50 percent of American consumers were interested in purchasing custom items, and more than three percent stated they would spend over a thousand dollars for a customized item.
When it comes to gift-giving, American consumers are even more generous in purchasing custom silver objects. Another survey showed that over half were interested in buying a custom item for themselves, a family member, or a friend. Retail shop owners that take advantage of this customization trend for quality craftsmanship sterling silver are set to gain the opportunity to increase product sales across the board. The customer might come in for the custom item but could also purchase other catalog pieces in addition to the original product. Customization does not necessarily mean creating a completely new product, which would involve a lot of research and development cost and time investments but is typically something that is personalized to the customer’s specifications.
How to Customize Silver Objects
There are several ways to go about customizing your quality craftsmanship sterling silver for retail. One would be to customize the accessories that go with it, such as a personalized box or storage bag for keeping baby items like silver spoons, porringers, rattles, and jewelry. Not only is it a good idea to teach customers how to prevent tarnishing through proper storage, but a custom box with a baby’s name on it adds a nice, personal touch for gift-giving. Another way to customize would be to work directly with JT Inman Company to create custom sterling silver objects, jewelry, and products that would be sold exclusively in your store. Speak with one of our agents to learn more about how to design custom silver pieces in that way.
Other options for customization can include providing engraving services on-site or through a third party for your customers. Engraved bracelets and bangles, lockets and business card holders, photo frames, and other popular product pieces can be a great way to offer customization without having to invest too much into one single item. When you sell quality retail silver from JT Inman Company, you can be confident that engraving or otherwise personalizing the piece will add to its value. Studies show that retailers that look for new ways to offer product customization will have the opportunity to increase product sales and earn repeat customers over retailers that do not.
Contact JT Inman Company for Custom Sterling Silver
If you are interested in learning more about how to design custom silver pieces for retail or would like to inquire about engraving and other personalization options, give us a call at 508-226-0080. We can answer any questions you might have about our custom silver objects and quality craftsmanship sterling silver, offer insight and additional information about our popular catalog pieces and help you place your first order for retail silver objects. Since 1882, JT Inman Company has earned a solid reputation for designing and manufacturing fine sterling silver objects of the highest quality and standards.