Finding the best products to sell at your gift shop or store that specializes in gift items can be a challenge. Depending on where your store is located, there may be many different cultural, seasonal, and personal taste options in the area that can make it difficult to satisfy everyone who walks through your door. It is essential to identify your core demographic, the group of customers who make the most purchases or come into your store often looking for that perfect gift item. Consider why they choose silver gifts and figure out which special occasion silver items will sell the best. Stock a variety of classic silver gift items and add a few unique options to your retail supply of sterling silver for a good mix.
How to Boost Sales
If you see a slump in sales at your retail gift shop, it’s time to look around and see what you can do to make improvements. There are certain things you can do to attract attention to your store, and even more options for bringing customers to specific sections to increase sales for your special occasion silver items. You are probably well aware of your local competitors, so that makes it easy to find ways to stand out from the crowd and promote what separates you from what they have to offer at their shops. Think about you, your brand, the products that you sell, and consider all of the reasons why your customers might choose your store over another.
- Advertising – Try new methods of advertising your store, including online, social media, TV, radio, billboards, local publications, and flyers. Depending on the type of products you sell in addition to classic silver gift items, you might want to try a local swap meet or festival to see if you might be able to make some sales and attract new customers to your store.
- Partnerships – Think about other stores in your shopping plaza or nearby on the same street that might complement the type of things that you sell. For example, a gift shop would do well to partner with a florist or candy shop, as these are all common gifts for certain holidays and seasons. Consider joint advertising and promotions, offer to carry certain items in your store in exchange or refer customers to their store to complete their gift-buying purchase after you make a sale. There are lots of ways to partner with local businesses, so both will benefit.
- Customer Service – Earning the trust and business of your customers will help you to continue making sales even after the big holiday season, tourist season, or other popular sales period. People buy gifts all year long, so you want to consider why they choose silver gifts. Special occasion silver items, such as baby spoons, photo frames, necklaces, corporate gifts, and other keepsake items are things that you can present to your customers when they come in looking for something but aren’t sure what to get. Directing them to your classic silver gift items will also let them know what you have for future purposes and occasions.
- Creative Display – Part of sales is presentation, but if you just put out your products on the shelves with no thought to how they will be seen by customers, you’re just hurting yourself. Search for new display options and get creative. Put up a new display to match the season or upcoming gift-giving holiday and sell it well. Make sure your store windows reflect the items that you have inside for after hours window shoppers who might be tempted to return the next day to make a purchase. The more creative you are with your presentation, the more likely you’ll be to attract new customers to your store.
Improve Your Merchandise
What are you selling the most of at your store? What price range are your customers gravitating toward the most? Take a look at your merchandise and find ways to augment what is already selling and start phasing out the things that aren’t. Retail supply sterling silver has lots of options in multiple price points that help you to offer a little bit of something for everyone. There are reasons why people choose silver gifts. It is because they make a beautiful impression on the recipient, they are gifts that last a lifetime, and they are usually something worth keeping and passing down due to the quality of the manufacturer.
JT Inman Company manufactures and sells a wide array of special occasion silver items, gift shop products, keepsake options, fine sterling silver jewelry, and seasonal ornaments. Browse our catalog online to see what would work best in your store. Contact our sales team to discuss ideas for custom classic silver gift items, personalized gifts, and other options that you can use to boost your sales and improve prospects for your customers. Give us a call at 508-226-0080 or use our online contact form to learn more about our retail supply sterling silver objects.