News / Blog

When a business tries to be “all things to all people,” they quite frequently end up providing “nothing to no one” instead. The best course of action, whether you have been in business for decades or are just getting started, is to figure out your niche market. Once you have this knowledge in your back…

One of the best ways to market your quality sterling silver pieces to customers is to provide them with a bit of education on the value of this remarkable metal. Compared to other types of metal commonly used to create jewelry and gift items, silver holds its value. However, not all “silver” is created equal.…

Expanding the type of items that you sell in your store can be a challenge. However, learning how to effectively choose and sell new items can also pay off big time. Classic silver gift items are one of those things that can sell well across a wide range of retail settings. Silver items for retail…

While it might seem like we just finished Christmas shopping and shouldn’t even be thinking about Black Friday at this point, spring is the best season to start making plans for holiday marketing. Whether you sell primarily to locals or have a thriving national customer base, special occasion silver items, and other sterling silver holiday…

Whether you already have a company website and an online selling presence, or if you are just thinking about moving some of your sales to the internet to expand your reach, it is essential to learn how to sell silver objects online effectively. There are certain strategies that can help you transition your business into…

Whether you know it or not, you have likely purchased many white label products during your lifetime. White label opportunities provide businesses with a way to resell proven products with their brand to help increase business and foster consumer confidence. It is not the same thing as purchasing a bunch of wholesale items and reselling…

When searching for new ways to help grow your brand and help it to stand out from competitors, white label manufacturing should be considered. However, it is essential that you choose to work with a provider that offers quality items that will ensure a positive impact on your business. If you work with a company…

When people talk about investing in their financial portfolio, they often talk about silver, along with other precious metals. However, while purchasing silver coins or bullion is a great way to make investments that will stand the test of time, silver keepsake items and custom sterling silver objects offer valuable opportunities as well. Keepsake silver…

Store owners have a lot to consider when it comes to choosing the products that they will sell and feature in their retail stores. The choices that you make can significantly impact the success of your business, providing the opportunity to effectively target your local demographics, or not. Custom silver objects, including jewelry, collectibles, keepsake…

Whether they know it or not, most people immediately associate sterling silver with quality and wealth. Silver is one of the three precious metals alongside gold and platinum. When it comes to jewelry, collectible items, gifts, home decor, and keepsake pieces, quality craftsmanship sterling silver is always a popular choice. Sterling silver is also known…