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Filling your retail store with catalog items can be a great way to get things started. It requires low overhead and does not demand months or years spent in research and development, trying to reinvent the wheel. However, there may come a time when you want to separate your business from other competitors in the…

Selecting the items to feature in your store can be a challenge unless you know your audience. Who is your typical customer? How much do they like to spend? What kind of products do they want to buy? And one of the most critical questions: why do they make a purchase? The items that you…

One way to increase sales is to provide education to your customers. Making sure that you and your sales team know a lot about your products can help to answer consumer questions, overcome objections, and boost sales receipts. Silver is one of those metals where there is a lot of confusion. Whether you are selling…

Finding the right gift for that someone special can be a challenge, but some of the most popular types of gifts during the holidays include fine sterling silver gifts. For generations, consumers have loved purchasing special occasion silver items as gifts for family, friends, and loved ones. Silver gifts for holiday sales can include jewelry…

With many businesses now gearing up in anticipation of holiday shoppers, what can you do to boost your online sales for classic silver gift items? Whether you sell sterling silver jewelry, holiday ornaments, custom corporate gifts, or keepsake silver items for retail, there are things you can do right now that will prepare your online…

Learning how to successfully market and sell a specific type of product can be challenging, but the good news is that it can also pay off significantly if you know what you are doing. Silver products for retail are sold in many different types of stores across the country. Department stores, big box stores, gift…

The idea of white label opportunities is pretty exciting, especially for businesses and organizations that are struggling to build their brand. White label silver manufacturing can attract a whole new segment of customers, help to expand a business to new areas, and increase profits without a lot of risk. Taking time to learn all you…

Every year brings a fresh new take on silver jewelry trends, providing retailers with the opportunity to capitalize on popular accessories to boost sales. This year is no different, as fashion magazines and celebrities are still showing off their favorite pieces online and inspiring consumer sales. Sterling silver jewelry is typically a safe bet for…

Pure silver is very malleable and easy to work with for production. However, because it is so soft, it is not practical for the design and manufacture of silver objects for retailers. As a result, designers will typically use sterling silver instead of pure silver for keepsake items, jewelry, and other popular types of artistic…

Consumers often struggle with finding the perfect gift for special occasions like weddings, engagements, baby showers, and anniversaries. This is a valuable opportunity for retailers to market silver products for retail to be given at specific events. While some might be seasonal, such as graduation gifts or holiday ornaments, others can be marketed and sold…