When searching for new ways to help grow your brand and help it to stand out from competitors, white label manufacturing should be considered. However, it is essential that you choose to work with a provider that offers quality items that will ensure a positive impact on your business. If you work with a company with a less than stellar reputation, that negativity might rub off on you. Silver products for retail can vary widely in quality. Budget department and big box stores often carry silver-plated or low-quality silver jewelry items that sell for $5-10 or less. While you might not necessarily be interested in high-end pieces, you should definitely stay away from the “cheap stuff” whenever you decide to put your brand name on it.
What is Silver White Label Manufacturing?
The term “white label” refers to a legal agreement that allows a company to sell a rebranded product that another business has designed, tested, and manufactured. The reason why the term “white labeling” is used is that it describes that “whiting out” of the manufacturing company’s name from the product and replacing it with the retail company’s brand. While this is a fairly common practice, not many new business owners are aware of this opportunity. Used in grocery stores to offer “generic goods” under the company’s brand name, as well as in big box stores to further brand confidence, white label sterling silver objects offer department store owners and other retailers a similar opportunity.
Let’s say that you want to sell silver products for retail, but you are looking for ways to establish your store brand. You might choose a few items, such as a nice photo frame, jewelry line, or other fine sterling silver products, and work with the silver white label manufacturing company to brand them as your own. So instead of saying JT Inman Company on the product itself, the branding, packaging, and product labeling would bear the name of your business. Customers would not see the name of the actual manufacturer but would come to understand that the product comes from your company and that you are standing behind its quality on your reputation. This is why it is so crucial to choose silver products for retail and all of their products that you sell from reputable, high-quality providers.
Advantages of White Label Sterling Silver Objects
While many of the benefits associated with choosing to sell silver products for retail through a white label manufacturing program are clear, there are others that are just as advantageous that might not be obvious. Building your company’s brand strength and credibility is by far the most crucial reason to consider silver white label manufacturing, but customer loyalty is also a nice benefit. When you put out fine sterling silver products under your company’s name, you will begin to build a solid reputation. Customers who buy those products and recognize the quality will begin to associate your brand with trusted products. This makes them much more likely to purchase products that bear your company name again in the future.
Other benefits include the opportunity to save time and money compared to designing an original product, investing in research and development, working through testing, and then turning it out to your customer base. Research and development take a lot of time and money, but when you use white label sterling silver objects in your store, you get to skip that entire phase of product development and get to the good part. Your only concern should be to choose the best packaging, logo design, and marketing program to use with your new silver products for retail. Taking advantage of the opportunities associated with silver white label manufacturing can really help to take your business to the next level.
Browse Our Online Catalog
While you are considering whether silver white label manufacturing options are right for you and your business, you can browse our online catalog. If you contact our team and speak with a representative, we can offer details on the fine sterling silver products that are available through our white label sterling silver objects program. We also offer a wide range of catalog products and custom opportunities that you can use to fill your store with quality silver products for retail. Contact our team by calling 508-226-0080 and speak with a representative about any questions that you might have about white label marketing with JT Inman Company.